Top Bloomerang Alternatives for Data-Driven Direct Marketing Teams
Can you name the channel that produced last month's gift? Bloomerang alternatives compared on attribution, segmentation, and testing infrastructure.
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Nonprofit Tech and CRM Systems
Nonprofit Fundraising Strategy: Building Data-Driven Campaigns That Compound
Fundraising has always been about relationships. But somewhere between the thank-you letters and the year-end appeals, a lot of nonprofits end up stuck in a loop: chase donors, spend big on acquisition, watch them disappear, repeat. Sound familiar? There's a better way to think about it, and it starts with treating your donor base less…
Best Nonprofit CRMs to Run Data-Driven Direct Marketing Campaigns in 2026
Nonprofit marketing has never been more data-rich, and yet so many organizations still feel like they're flying blind. You've got donor records, giving histories, email open rates, and campaign data scattered across spreadsheets, email tools, and maybe a CRM that's technically doing its job but not quite pulling its weight. Sound familiar? So let's fix…
Online Fundraising for Nonprofits: 12 A/B Tests That Lifted Donation Page Revenue
Raising more money online doesn't have to mean spending more on ads or overhauling your entire website. Sometimes the biggest wins come from small, deliberate changes to your donation page, and the only way to know which changes actually work is to test them. That's what this article is all about. We're going to walk…
Fundraising Gala: A Data-Driven Approach to Higher RSVPs
Why Your Gala Needs a Data-First Mindset Galas are one of those events where so much is riding on a single night. Months of planning, a carefully chosen venue, catering decisions, table arrangements, and then… the RSVPs trickle in slower than expected. If that sounds familiar, you're definitely not alone. The gap between a beautifully…
How to Build an In-Kind Donation Request Campaign That Gets Responses From Local Businesses
Raising in-kind donations from local businesses is one of those things that looks simple on the surface but falls apart fast without a solid game plan. It's not just about firing off a templated letter and crossing your fingers. It's about building real relationships, making the right ask at the right time, and giving business…
How to Use Wealth Screening Data in Direct Mail and Digital Ad Campaigns
Nonprofit marketing has a quiet superpower that most organizations aren't fully tapping into: wealth screening data . At its core, it's about understanding not just who your donors are, but what they're genuinely capable of giving and when they're most likely to say yes. It's less about being pushy and more about being precise. In…
Nonprofit CRM Data Hygiene: How Clean Data Doubles Your Campaign Response Rates
Dirty data is one of those slow-burning problems that most nonprofits don't notice until something embarrassing happens, like a board member receiving the same appeal three times in one week, or a beautifully crafted email campaign quietly bouncing into the void. Sound familiar? You're definitely not alone. The good news is that nonprofit CRM data…
A/B Testing Nonprofit Mobile Donation Forms: 7 Data-Backed Changes That Increase Conversions
Mobile giving is one of those areas where the gap between potential and reality is almost painful to look at. Most nonprofit websites now see the majority of their traffic from phones, yet the donation forms sitting at the end of that journey often feel like they were designed for a desktop in 2012. The…
Segmentation Meets Automation: How to Build Nonprofit Email Campaigns That Actually Convert
Nonprofit email marketing sits at this fascinating intersection of relationship-building and strategy, where the right message sent to the right person at the right time can genuinely change what your organization is capable of. But here's the thing: most teams are leaving a lot of that potential on the table, not because they're not trying,…
Summer Fundraising Ideas and Campaigns: How to Use SMS, Email, and Retargeting to Fill Every Seat
Summer has this funny way of being both the best and worst time for nonprofits. On one hand, you've got sunshine, community energy, and a calendar full of event possibilities. On the other hand, donors are sunscreen-slathered and halfway to the beach, and that dreaded mid-year fundraising lull is always lurking. So how do some…
The Ultimate Donor and Volunteer Management Software Checklist
Picking the right donor and volunteer management software might not sound glamorous, but for nonprofits running lean teams and stretched budgets, it's genuinely one of the most impactful calls you'll make. The tools your team uses every day shape how well you know your supporters, how efficiently you operate, and ultimately, how much mission you…
What is Blackbaud? Review and Alternatives
Chances are, if you've spent any time in the nonprofit world, you've come across Blackbaud. It's practically a fixture in the sector, the kind of platform that gets mentioned in board meetings and vendor conversations alike. But "well-known" and "right for you" aren't always the same thing, and in 2025, there are more options on…
10 Best Nonprofit Accounting Software Tools for Financial Health
Managing nonprofit finances is genuinely hard work. You're not just keeping the books tidy — you're protecting donor trust, staying on the right side of compliance, and making sure every dollar actually moves your mission forward. And yet, so many organizations are still doing this with tools that were never designed for the way nonprofits…
Nonprofit CRM: The Ultimate Guide to Managing Your Mission Data
Donor data might not be the flashiest part of running a nonprofit, but it's quietly one of the most powerful. When it's organized and accessible, everything else gets easier: relationships feel more personal, campaigns land better, and your team stops drowning in admin work. When it's scattered across spreadsheets and email threads? Well, you already…