AI and Data-Driven Fundraising Your event is a five-stage funnel. We compared nonprofit ticketing platforms on what you can measure and test at each stage, plus seven tests worth running.
All Can you name the channel that produced last month's gift? Bloomerang alternatives compared on attribution, segmentation, and testing infrastructure.
All Fundraising has always been about relationships. But somewhere between the thank-you letters and the year-end appeals, a lot of nonprofits end up stuck in a loop: chase donors, spend big on acquisition, watch them disappear, repeat. Sound familiar? There's a better way to think about it, and it starts with treating your donor base less…
All Nonprofit marketing has never been more data-rich, and yet so many organizations still feel like they're flying blind. You've got donor records, giving histories, email open rates, and campaign data scattered across spreadsheets, email tools, and maybe a CRM that's technically doing its job but not quite pulling its weight. Sound familiar? So let's fix…
Your event is a five-stage funnel. We compared nonprofit ticketing platforms on what you can measure and test at each stage, plus seven tests worth running.
Nonprofit databases have a quiet problem. Not the dramatic kind that triggers a board meeting, but the slow, invisible kind: outdated emails, duplicate records, missing employer info, supporters who've moved three times since they last gave. Over time, this kind of decay doesn't just make your data messy. It makes your fundraising harder than it…
Nonprofits that consistently land transformational gifts aren't necessarily the biggest or the best-known. In many cases, they've just gotten really good at one thing: knowing who to ask, when to ask, and why that person might say yes. That discipline has a name, and it's called prospect research . It's not the flashiest part of…
Your event is a five-stage funnel. We compared nonprofit ticketing platforms on what you can measure and test at each stage, plus seven tests worth running.
Can you name the channel that produced last month's gift? Bloomerang alternatives compared on attribution, segmentation, and testing infrastructure.
Fundraising has always been about relationships. But somewhere between the thank-you letters and the year-end appeals, a lot of nonprofits end up stuck in a loop: chase donors, spend big on acquisition, watch them disappear, repeat. Sound familiar? There's a better way to think about it, and it starts with treating your donor base less…
Retention is one of those challenges that quietly haunts every nonprofit, no matter the size or mission. You put real energy into acquiring members and donors, and then watch too many of them drift away before the relationship ever truly takes root. The frustrating part is that it doesn't have to be that way. In…
Picking the right event registration platform feels like it should be simple. It's not. And if you've ever watched fees quietly chip away at your gala revenue, you already know why the stakes are higher for nonprofits than for, say, a concert promoter selling $200 tickets. Eventbrite gets all the name recognition, but that doesn't…
Volunteer recognition has quietly become one of the most strategic levers in nonprofit growth, yet so many organizations still treat it as an afterthought. If you've ever watched a great volunteer drift away because they simply didn't feel seen, you already know the cost of getting this wrong. So let's fix that. In this article,…
Corporate philanthropy is having a moment, and honestly, it's one worth paying attention to. The way companies fund social impact is shifting fast, and if you're leading a nonprofit right now, whether you're a seasoned CMO or a one-person development team, understanding where that shift is headed could meaningfully change your fundraising results. So let's…
Corporate partnerships can genuinely change the trajectory of a nonprofit. But here's the thing: that kind of transformation only happens when the relationship is built on shared values, clear expectations, and a real commitment to ethics on both sides. Without that foundation, even the most exciting partnership can quietly become a liability. In this article,…
Cause marketing is one of those ideas that sounds almost too good to be true. A business promotes your mission, new audiences discover your work, and funds come in, all while the company gets a bump in brand loyalty. But like most things worth doing, it works best when you understand what's actually under the…
Nonprofits pour so much heart into their work, and yet the website, often the first place a potential donor or volunteer lands, sometimes gets treated like an afterthought. A homepage slapped together years ago, a donate button buried two clicks deep, a mobile experience that makes people want to throw their phones across the room.…
Picking the right association website platform feels a bit like choosing a cell phone plan: so many options, so much fine print, and the wrong choice haunts you for years. But here's the thing: the stakes for associations are genuinely high. Your platform isn't just software. It's the engine behind your member relationships, your renewals,…
Mobile giving has quietly become the default for a lot of donors. People see something that moves them, pull out their phone, and want to act on that feeling right then and there. If your donation page isn't ready for that moment, you're not just losing a gift — you're losing a relationship that might…
Text-to-give has gone from a novelty to a genuine fundraising powerhouse, and if you haven't explored it yet, now's probably the right time to take a closer look. The concept is simple: supporters text a keyword, get a link, and donate in seconds. But the strategy behind it? That's where things get interesting. In this…
Fundraising can feel like an uphill battle, especially when your resources are stretched thin and you're trying to connect with donors in a meaningful way. One tool that consistently punches above its weight? The humble donation request letter. Whether it arrives in a physical mailbox or an email inbox, a well-crafted letter does something that…
Direct mail and phone calls might feel like relics from another era, but here's the thing: they're quietly outperforming a lot of the shinier, newer alternatives. While everyone's chasing clicks and open rates, some of the most effective nonprofit fundraising happening right now is arriving in a physical mailbox or coming through on a phone…
Your donors are everywhere. They're giving from their kitchen tables, their lunch breaks, their phones at 11pm. And yet so much of traditional donor recognition still assumes they'll walk through your front door someday. Spoiler: many of them won't. So how do you make those people feel genuinely seen and appreciated? That's exactly what we're…
Where Most Nonprofits Get It Wrong First Before we get into the tips, let's talk about two situations we see constantly from nonprofit leaders who reach out to us feeling frustrated and burned out. Situation 1: The Generic Thank-You Spiral. A development director sends a bulk "Dear Friend" email to 2,000 donors within 72 hours…
Donor stewardship is one of those concepts that sounds straightforward until you realize most nonprofits are quietly getting it wrong. It's not about sending a nice thank-you email and calling it a day. It's about building real, lasting relationships with the people who believe in your mission enough to support it financially. And when it's…
Higher education fundraising has come a long way from stuffed envelopes and phone-a-thon scripts. Today's alumni want to feel genuinely connected to the institution they once called home, and the institutions seeing the strongest results are the ones willing to meet them there. Whether you're running a major advancement office or doing this mostly solo,…
Church giving has changed a lot in recent years, and if you're leading a congregation right now, you've probably felt that shift firsthand. Between hybrid worship models, younger donor expectations, and the general drift toward doing everything on a phone, the old envelope-and-plate setup just doesn't cut it anymore for most churches. So the real…
Fundraising in 2026 isn't what it used to be, and honestly, that's both exciting and a little overwhelming. Donors are thinking differently about where their money goes, how often they give, and what kind of relationship they want with the organizations they support. If you're a one-person development team or a seasoned CMO trying to…
Can you name the channel that produced last month's gift? Bloomerang alternatives compared on attribution, segmentation, and testing infrastructure.
Fundraising has always been about relationships. But somewhere between the thank-you letters and the year-end appeals, a lot of nonprofits end up stuck in a loop: chase donors, spend big on acquisition, watch them disappear, repeat. Sound familiar? There's a better way to think about it, and it starts with treating your donor base less…
Nonprofit marketing has never been more data-rich, and yet so many organizations still feel like they're flying blind. You've got donor records, giving histories, email open rates, and campaign data scattered across spreadsheets, email tools, and maybe a CRM that's technically doing its job but not quite pulling its weight. Sound familiar? So let's fix…
Nonprofit capacity building sounds like one of those phrases that belongs in a grant report nobody reads. But here's the thing: it's actually one of the most practical concepts in the sector. At its core, it's about making sure your organization has what it needs, the right systems, the right skills, the right structures, to…
Charitable giving is booming, and donor portfolios are more complex than ever. Real estate, stock, crypto, business interests, intellectual property, the list goes on. And while that complexity opens the door to some genuinely transformational gifts, it also introduces real operational risk for nonprofits that aren't prepared to handle them. So, that's exactly what we're…
Operating reserves aren't exactly the sexiest topic in nonprofit leadership. But here's the thing: they might be the most important thing standing between your organization and a full-blown crisis. This article is all about the operating reserve ratio (ORR) , what it actually means, why the sector-wide numbers are genuinely alarming, and how you can…