Your event is a five-stage funnel. We compared nonprofit ticketing platforms on what you can measure and test at each stage, plus seven tests worth running.
Nonprofit databases have a quiet problem. Not the dramatic kind that triggers a board meeting, but the slow, invisible kind: outdated emails, duplicate records, missing employer info, supporters who've moved three times since they last gave. Over time, this kind of decay doesn't just make your data messy. It makes your fundraising harder than it…
Nonprofits that consistently land transformational gifts aren't necessarily the biggest or the best-known. In many cases, they've just gotten really good at one thing: knowing who to ask, when to ask, and why that person might say yes. That discipline has a name, and it's called prospect research . It's not the flashiest part of…
Prospecting for major donors can feel a bit like searching for treasure without a map. The fundraising world is shifting in ways that make smart targeting more important than ever, and wealth screening software has quietly become one of the most powerful tools in a nonprofit's kit. In this piece, we're going to walk through…
If you've ever sent a fundraising campaign and wondered why it didn't land the way you hoped, there's a good chance the answer lives in your donor data. Specifically, in what's missing from it. Demographic appending has been around for a while, but AI is quietly transforming what it can actually do, and the gap…
Losing touch with donors happens to every nonprofit. It's not a failure of mission or messaging. It's just the reality of running campaigns in a noisy world where inboxes overflow, addresses change, and life gets in the way. The encouraging part? Most of those supporters haven't actually moved on. They're just harder to reach. In…